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In May 2025, Quantive (formerly Gtmhub) was acquired by WorkBoard, one of its biggest competitors in the OKR and strategy execution space. This consolidation is already reshaping how customers manage their strategic initiatives.
But for many Quantive users, this unwanted transition is disruptive.
With forced platform migrations, shifting data residency, and changing product roadmaps, strategy teams are now asking: “Is it time to find a new path.”
If you're in that group, here's why Workpath has emerged as one of the best Quantive alternatives in 2025.
What Happened to Quantive?
Quantive, originally known as Gtmhub, built its reputation around OKRs, KPI tracking, and strategic alignment. The company rebranded in 2022 and positioned itself as a leader in results-oriented enterprise software.
In May 2025, WorkBoard announced the acquisition of Quantive, and is now merging the platforms into one. This means:
While some organizations may follow the migration to WorkBoard, others are looking to regain control over their strategic tooling — and are exploring options like Workpath.
Why Many Organizations Are Reconsidering the Move to WorkBoard
Here are the most common concerns we're hearing from former Quantive users:
Loss of Product Familiarity
WorkBoard has a different UX and execution philosophy. Teams now face retraining, new admin processes, and unfamiliar workflows, right in the middle of their OKR cycles.
Data Residency Concerns
Quantive offered EU-hosted options. WorkBoard, headquartered in the U.S., may shift data hosting under U.S. jurisdiction, potentially exposing sensitive enterprise data to CLOUD Act implications.
Work Council Concerns
European enterprises often need approval from work councils and data protection officers before switching tools. WorkBoard’s U.S. ownership and approach can raise concerns about compliance, transparency, and cultural fit, especially in organizations with global operations. Teams face pushback, slower rollout, and friction with internal stakeholders.
Top-Down Focus
WorkBoard emphasizes executive dashboards and alignment from the top. It is also highly performance oriented at the individual level, while many organizations prioritize team or department goals to drive alignment.
Uncertainty About Long-Term Fit
With two product lines being merged and rebranded, there's a degree of ambiguity around roadmap priorities, feature parity, and how much influence long-time Quantive customers will retain.
Why Workpath Is The Top Alternative to Quantive in 2025
Workpath is a German-based, enterprise-grade strategy execution platform built for complexity. It’s trusted by companies like SAP, Bosch, Deutsche Post DHL, and Lufthansa.
Unlike top-down OKR tools, Workpath was designed to help organizations steer strategy across multiple levels and teams — horizontally and vertically. Here's what sets it apart:
Purpose-Built for Strategy Execution
Workpath supports OKRs, KPIs, initiatives, and strategic programs in a unified way, not just OKRs in isolation.
EU-Hosted and GDPR-Compliant
Your data stays in Europe, fully aligned with GDPR and shielded from U.S. CLOUD Act exposure.
Seamless Quantive Migration Program
Workpath offers a tailored migration path from Quantive, including:
AI-Driven Alignment & Decision Support
Workpath’s AI capabilties help leaders detect misalignments, validate planning quality, and enable faster course correction — with explainability and data security built in.
Real Enterprise Support
Migration is only the start. Workpath offers coaching, bootcamps, partner support, and internal enablement programs to help strategy teams mature sustainably over time.
FAQs
What is the best alternative to Quantive in 2025?
For enterprises prioritizing data sovereignty, cross-functional alignment, and a sustainable OKR setup, Workpath is the leading Quantive alternative. It combines KPI and initiative steering with powerful planning, collaboration, and execution features.
Is Quantive being shut down?
Quantive is not being shut down entirely, but it is being merged into the WorkBoard platform, meaning customers will lose access to the standalone Quantive product and must transition to a different system.
Do I have to switch to WorkBoard?
If you're a Quantive customer, yes, you will be migrated to WorkBoard. However, many customers are now using this moment to reevaluate their tooling and strategic setup.
Can I migrate from Quantive to Workpath?
Yes. Workpath offers a dedicated migration program for Quantive users, including data transfer, structure replication, onboarding, and commercial credits.
Explore the full migration program
Own Your Transition
If you're facing uncertainty due to the Quantive–WorkBoard acquisition, you're not alone. Hundreds of strategy, transformation, and operations teams are reconsidering whether their current tooling still serves their long-term needs.
Workpath gives you back control: over your data, your strategy, and your roadmap.
This article reflects Workpath’s perspective based on publicly available information and customer insights as of July 2025. Product features and commercial terms are subject to change.
