The most important goals are in focus: Each team works on a limited number of OKRs per cycle. The rule of thumb is: max. 5 Objectives with max. 4 Key Results. The quality criteria of OKRs automatically focus on the most important business results and added value for clients.

Alignment of all teams and individuals at the beginning of the quarter is an essential part of the OKR framework. Vertical and horizontal linkages are taken into account. The resulting cross-functionality ensures a proper use of resources and increases efficiency.

Since the OKR cycle usually lasts between three and six months, and is thus significantly shorter than the usual strategy cycle, it offers more frequent opportunities to learn and improve the strategy implementation process.

OKRs make strategies and their progress visible across all team goals. This creates space for dialogue.

Given all teams know how they are contributing to the strategic goals at all times, their sense of purpose, as well as their commitment, are increased.

OKR is also an empirical framework. This enables data-driven decisions to be made. This is done through the Key Results assigned to each Objective as well as the data for the strategy implementation process.