Lena is responsible for Account-based Marketing (ABM) at Workpath. Early on in her career she realized that there is not only one discipline in marketing that excites her but that it's the combination of different skills that make it so much fun for her. That’s how she found her way to ABM at Workpath which allows her to combine everything she enjoys: living out her creativity in design and content creation together with the necessary amount of data analysis, research and attention to detail.
Follow the author on social mediaPharma expert Doru Dinu from Romania shares insights on how the economic downturn has impacted big Pharma companies and the challenges they are now facing.