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Lena is responsible for Account-based Marketing (ABM) at Workpath. Early on in her career she realized that there is not only one discipline in marketing that excites her but that it's the combination of different skills that make it so much fun for her. That’s how she found her way to ABM at Workpath which allows her to combine everything she enjoys: living out her creativity in design and content creation together with the necessary amount of data analysis, research and attention to detail.
Follow the author on social mediaHow lack of alignment leads to higher costs ✓ The benefits of proper alignment ✓ Why most pharma companies fail to align their teams → Learn more!
Boost pharma resilience: Manage economic challenges ✓ Streamline operations ✓ Improve engagement → Transform your pharma business & dive in now!
How lack of alignment leads to higher costs ✓ The benefits of proper alignment ✓ Why most logistics companies fail to align their teams → Learn more!
Wondering if your logistics company should also consider OKRs? In this article, we will show you five signs that indicate your team is ready for the Framework.
Learn all about supply chain optimization in logistics: The industries challenges ✓ How to overcome them ✓ And how OKRs can support → Read more!
Pharma expert Doru Dinu from Romania shares insights on how the economic downturn has impacted big Pharma companies and the challenges they are now facing.
