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Press kit

Everything you need to write about Workpath: company background, leadership, the topics we speak on, and brand assets to download.

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About Workpath

What you need to know about Workpath

Why we are here

For decades, enterprises were so focused on being efficient, they lost their focus and ability to create continuous value for the fast changing demands of their customers.

Today, customers are in power, have limitless choices and new competitive alternatives are being launched every month with little effort. In this dynamic environment, enterprises need the ability to change fast or they will be made redundant even faster.

They need a new fixpoint to organize and steer themselves. Moving away from operating on the basis of resource inputs, their new anchor becomes outcomes.

What we are doing

Workpath is an enterprise software company that enables organizations to develop, course-correct and execute strategies better in their increasingly dynamic environments.

With user-centric workflow tools and a corresponding analytics suite, employees can align themselves based on shared metrics, goals, and projects, creating interdisciplinary teams around aspired outcomes.

In addition, Workpath's international enablement ecosystem with partners, training and learning content drives cultural change and knowledge building in order to accompany organizations throughout their entire transformation.

Founded
2017
Category
The first Outcome Management Platform
Press contact
presse@workpath.com
Leadership

The people behind Workpath

Johannes Etzelmüller, Co-Founder and CEO
Co-Founder and CEO

Johannes Etzelmüller

His desire to shape a working world with future-proof organizational models and new forms of collaboration led to the birth of Workpath in 2017.

Johannes Etzelmüller is Managing Director and Co-Founder of Workpath. With Workpath and its software solutions, Johannes empowers a new kind of strategic operating system. This helps companies to establish the necessary adaptability in a dynamic economic and working world and centers their teams for more focus, transparency and alignment around shared outcomes.

Johannes is a keynote speaker, panelist and guest lecturer on agile management and strategy execution with OKR, leadership as well as organizational development. He is a regular C-level coaching and sparring partner for large enterprises in the implementation and professionalization of OKR and related processes. He also publishes on the topics of organization, leadership and the future of work.

Keynote speakerOKR & strategy executionFuture of work
Stephanie Streitner, Managing Director
Managing Director

Stephanie Streitner

Stephanie oversees Customer Success and Education, Business and Revenue Operations, and Finance — joining forces with Johannes in driving the company's further development and growth.

Stephanie joins Workpath from software-decacorn Celonis, where she excelled at leading global account teams and driving data-driven business transformation for large enterprise customers. At Siemens Advanta Consulting, where she held senior positions including Partner & Vice President, Stephanie led corporate strategy and transformation programs, international company-wide projects for sales and growth, and large-scale operational excellence initiatives.

Her extensive background in strategy, management consulting, organizational development, go-to-market and customer value is a perfect fit for Workpath's mission.

Strategy & transformationGo-to-marketCustomer value
Topics

What we love to talk about

01

Alignment from strategy
to daily work

Most companies have a clear strategy at the top, yet teams further down often struggle to see how their daily work connects to it. We talk about how leaders turn strategic priorities into goals that every team understands and owns.

Alignment also needs a steady rhythm, so we share how companies set up check-ins and business reviews that keep strategy, budgets, and people moving in the same direction.

02

Strategy execution and outcomes

Markets, customer demands, technologies, and competition keep shifting, so companies need a fixed point that helps their teams steer and align their work.

Workpath helps companies organize around outcomes. As an AI-powered strategy execution platform, Workpath connects strategic goals, metrics, and initiatives so leaders can see progress and act on it early.

03

The context layer for enterprise AI

Every company now has access to the same powerful AI models, so intelligence alone has become a commodity. Copilots stay at intern level as long as they lack the context of your strategy, goals, and priorities.

We explore how a context layer connects AI to what a company is trying to achieve, and what it takes for AI investments to show measurable returns.

Downloads

Find all the assets you need

We love to spread the word about how to shape a new working world together. For such an important mission, however, words sometimes are not enough — so we put together these assets for you.

Wordmark, yellow

Wordmark, yellow

Our primary yellow wordmark for press and editorial use.
Download ↓
Wordmark, navy

Wordmark, navy

Our navy wordmark for light backgrounds.
Download ↓
W mark

W mark

The short logo in yellow and navy.
Yellow ↓Navy ↓
Johannes Etzelmüller, Co-Founder and CEO of Workpath

Team photos

Pictures of our founder Johannes and our MD Stephanie.
Johannes ↓Stephanie ↓
Pascal Fritze von Workpath
PRESS REQUESTS

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